Creating the Next Big Hit.
From business pitch contests to idol documentaries, we produce original IP contents that captivate millions. HARAHARA Inc. is more than a production agency — we are a comprehensive entertainment and IP creation company. Total SNS views across our original programs exceed 550 million.
Featured IP 1 — THE GAVEL
Auction-style business pitch contest. Entrepreneurs pitch their ideas live, and the highest bid wins not just funding but mentorship and full media exposure. The intensity of an auction house meets the substance of a Y Combinator demo day.
Featured IP 2 — Shukatsu NEO & Welfare/Medical Edition
The job hunting show that broke 170 million views. Shukatsu NEO redefines how Gen-Z approaches career decisions. The Welfare & Medical edition extends the format to careers in care, healthcare, and social impact.
Featured IP 3 — Korean Location Beauty Audition
「令和の虎」style format meets K-beauty. Aspiring beauty creators face top industry investors in Seoul. Each episode is shot on location across Korea, blending audition tension with a documentary travel aesthetic.
Featured IP 4 — Vertical Short Idol Audition Documentary
A documentary series shot natively for vertical short-form platforms (TikTok, Reels, Shorts). Follows the unseen daily struggles of independent idol candidates competing for their first stage.
Featured IP 5 — YouTube Artisan Channel
Long-form documentary channel spotlighting Japanese craftspeople for international audiences. Built for global YouTube reach, with full multilingual subtitles and culturally-tuned editing.
For Sponsors & Collaborators
Looking to sponsor a program, collaborate on an episode, or develop a new format together? Our IP team partners with brands, talent agencies, and broadcasters to bring distinctive shows to life.
